redesign

redesign

Project: Contract Project

Project: Contract Project

Project: Contract Project

Role: Product Designer

Role: Product Designer

Role: Product Designer

Tools: Figma

Tools: Figma

Tools: Figma

Time: 2 months/150 hours

Time: 2 months/150 hours

Time: 2 months/150 hours

redesign

Summary

Summary

Summary

Bitcoin News is a news startup. The website was developed in WordPress by a developer without any designers on deck. The co-founders quickly realized a design overhaul was necessary to grow the business into the next stage, which is where I came in to work closely with the co-founders and the developer.

Bitcoin News is a news startup. The website was developed in WordPress by a developer without any designers on deck. The co-founders quickly realized a design overhaul was necessary to grow the business into the next stage, which is where I came in to work closely with the co-founders and the developer.

Bitcoin News is a news startup. The website was developed in WordPress by a developer without any designers on deck. The co-founders quickly realized a design overhaul was necessary to grow the business into the next stage, which is where I came in to work closely with the co-founders and the developer.

Problem

Problem

Problem

A news website built without any design considerations. Limited to an outdated WordPress template, Bitcoin News desperately needed a redesign to have a shot at contending with it's industry leaders.

A news website built without any design considerations. Limited to an outdated WordPress template, Bitcoin News desperately needed a redesign to have a shot at contending with it's industry leaders.

A news website built without any design considerations. Limited to an outdated WordPress template, Bitcoin News desperately needed a redesign to have a shot at contending with it's industry leaders.

Solution

Solution

Solution

A modern and sleek redesign to bring the site up to standards with the industry leaders of news outlets.

A modern and sleek redesign to bring the site up to standards with the industry leaders of news outlets.

A modern and sleek redesign to bring the site up to standards with the industry leaders of news outlets.

Before

Before

Before

After

After

After

Competition

Competition

Competition

Our focus was surpassing the previous version of Bitcoin News to offer an improved impression and experience. However, we still looked to industry leaders in crypto news for ideas.

Our focus was surpassing the previous version of Bitcoin News to offer an improved impression and experience. However, we still looked to industry leaders in crypto news for ideas.

Our focus was surpassing the previous version of Bitcoin News to offer an improved impression and experience. However, we still looked to industry leaders in crypto news for ideas.

Not Bitcoin-only

Not Bitcoin-only

Not Bitcoin-only

Most crypto projects fail within 15 months

Most crypto projects fail within 15 months

Most crypto projects fail within 15 months

Reporting mostly on the shiny new thing

Reporting mostly on the shiny new thing

Reporting mostly on the shiny new thing

Competitor Weaknesses

Competitor Weaknesses

Competitor Weaknesses

Stakeholder Interview

Stakeholder Interview

Stakeholder Interview

Client's key objective are to increase site traffic, user engagement, and revenue streams through a redesign. The main constraint is preserving the brand equity while still revitalizing the brand.

Client's key objective are to increase site traffic, user engagement, and revenue streams through a redesign. The main constraint is preserving the brand equity while still revitalizing the brand.

Client's key objective are to increase site traffic, user engagement, and revenue streams through a redesign. The main constraint is preserving the brand equity while still revitalizing the brand.

Stakeholder Interview - Background

Stakeholder Interview - Q & A

Feature Roadmap

Feature Roadmap

Key Opportunities

Key Opportunities

Key Opportunities

Possess high journalistic integrity by being Bitcoin-only

Possess high journalistic integrity by being Bitcoin-only

Possess high journalistic integrity by being Bitcoin-only

Redesign the entire site with modern design principles and upgrade appearance and usability

Redesign the entire site with modern design principles and upgrade appearance and usability

Redesign the entire site with modern design principles and upgrade appearance and usability

Create and establish the first style guide and components library to standardize design at Bitcoin News

Create and establish the first style guide and components library to standardize design at Bitcoin News

Create and establish the first style guide and components library to standardize design at Bitcoin News

Update company branding and assets to a more modern look & feel

Update company branding and assets to a more modern look & feel

Update company branding and assets to a more modern look & feel

New Mobile Screens

New Mobile Screens

Home

Home

Article

About Us

Design Evolution

Design Evolution

Home: 3 Column Layout

Brand Update

Brand Update

Brand Update

Darker primary color

Darker primary color

Removed antiquated .COM

Removed antiquated .COM

Retains brand equity with a modernized look

Retains brand equity with a modernized look

Styling

Styling

Exo

Exo

Exo

Raleway

Raleway

Raleway

Re-design Strategy

Re-design Strategy

Re-design Strategy

Conclusion

Conclusion

Conclusion

Lessons Learned:

Lessons Learned:

Lessons Learned:

Don't reinvent the wheel. Prioritize MVP goals and focus on a deadline to deliver, and then iterate

Don't reinvent the wheel. Prioritize MVP goals and focus on a deadline to deliver, and then iterate

Don't reinvent the wheel. Prioritize MVP goals and focus on a deadline to deliver, and then iterate

Establish styles and reusable components as early as possible

Establish styles and reusable components as early as possible

Establish styles and reusable components as early as possible

If We Had More Time:

If We Had More Time:

If We Had More Time:

A more creative theme could've been designed at the MVP phase, improving brand identity

A more creative theme could've been designed at the MVP phase, improving brand identity

A more creative theme could've been designed at the MVP phase, improving brand identity

Better organized Figma file

Better organized Figma file

Better organized Figma file

Prototype

contact at jakinci.com

Designed in

and

by

John

© 2024