HABITGURU
HABITGURU
Project: Case Study
Project: Case Study
Role: UX/UI Designer
Role: UX/UI Designer
Tools: Figma, Optimal Workshop
Tools: Figma, Optimal Workshop
Time: ~150 hours/3 months
Time: ~150 hours/3 months
Summary
HabitGuru is a fictional platform that provides an easy and fun way to build and maintain wellness habits. It’s designed to leverage positive reinforcement and preset categories for anyone get started quickly.
HabitGuru is a fictional platform that provides an easy and fun way to build and maintain wellness habits. It’s designed to leverage positive reinforcement and preset categories for anyone get started quickly.
HabitGuru is a fictional platform that provides an easy and fun way to build and maintain wellness habits. It’s designed to leverage positive reinforcement and preset categories for anyone get started quickly.
Problem
Only 30% of Americans set aside time for self-care habits. People struggle to develop and maintain routine lifestyle changes to benefit their health (i.e. diet, skincare, fitness, mental health).
Only 30% of Americans set aside time for self-care habits. People struggle to develop and maintain routine lifestyle changes to benefit their health (i.e. diet, skincare, fitness, mental health).
Only 30% of Americans set aside time for self-care habits. People struggle to develop and maintain routine lifestyle changes to benefit their health (i.e. diet, skincare, fitness, mental health).
Solution
A low-friction tool encouraging consistency in a pleasurable and gamified way where people can adopt healthier lifestyles one day at a time.
A low-friction tool encouraging consistency in a pleasurable and gamified way where people can adopt healthier lifestyles one day at a time.
A low-friction tool encouraging consistency in a pleasurable and gamified way where people can adopt healthier lifestyles one day at a time.
Competition & Opportunities
Competition &
Opportunities
✦
Limited customization
Limited customization
Limited customization
✦
No Social feature or community
No Social feature or community
No Social feature or community
✦
Missing accountability mechanisms and positive reinforcements
Missing accountability mechanisms and positive reinforcements
Missing accountability mechanisms and positive reinforcements
Key Opportunities
1) Present a Categories view for quicker and low-friction way to get started
2) Gamify through methods such as achievement badges and streaks which can be shared in Community
3) Implement a social feed to encourage Social Accountability and showcasing achievements
1) Present a Categories view for quicker and low-friction way to get started
2) Gamify through methods such as achievement badges and streaks which can be shared in Community
3) Implement a social feed to encourage Social Accountability and showcasing achievements
1) Present a Categories view for quicker and low-friction way to get started
2) Gamify through methods such as achievement badges and streaks which can be shared in Community
3) Implement a Social feed to socially encourage accountability and showcasing achievements
1
Categories
Categories
Options shown to create a habit
Options shown to create a habit
Options shown to create a habit
2
Gamify
Gamify
Streak badge after completing a daily habit
Streak badge after completing a daily habit
Streak badge after completing a daily habit
3
Social Accountability
Social Accountability
Social feed - Badges posted
Social feed - Badges posted
Social feed - Badges posted
Research
Remote user interviews w/ 5 participants
Themes of gamification, social reinforcement, frictionless start emerge as key opportunities that surface from user interviews. Implementing a social feed may provide a tremendous potential as seen from popular examples like Strava the running app.
Themes of gamification, social reinforcement, frictionless start emerge as key opportunities that surface from user interviews. Implementing a social feed may provide a tremendous potential as seen from popular examples like Strava the running app.
Frictionless Start
Frictionless Start
Don’t know where to begin? There’s probably a category for what’s in mind!
Don’t know where to begin? There’s probably a category for what’s in mind!
Gamification
Gamification
Giving users layered targets such as daily, weekly, and monthly badges and compelling progress visuals
Giving users layered targets such as daily, weekly, and monthly badges and compelling progress visuals
Social Reinforcement
Social Reinforcement
Accountability and recognition for the small, big, and every win in between
Accountability and recognition for the small, big, and every win in between
User Flow
User Flow: Onboarding
Onboarding plays as a critical first step in acclimating users to preset categories for picking habits from a broad group of their choice.
If a person is thinking about starting new diet habits but doesn’t know where to begin, she can easily do so based on popular diet habits.
Onboarding plays as a critical first step in acclimating users to preset categories for picking habits from a broad group of their choice.
If a person is thinking about starting new diet habits but doesn’t know where to begin, she can easily do so based on popular diet habits.
Onboarding plays as a critical first step in acclimating users to preset categories for picking habits from a broad group of their choice.
If a person is thinking about starting new diet habits but doesn’t know where to begin, she can easily do so based on popular diet habits.
Design Evolution
Brand Identity
Final Designs
Conclusion
HabitGuru crossed the MVP line after a moderated usability test and a round of iterations. Research and analysis of existing products lead to designing a solution that leverages 4 key principals for creating a successful habit tracker that our target users need and want.
Although this is a limited prototype, testing it in the field resulted in positive and promising feedback that further validates this case study.
HabitGuru crossed the MVP line after a moderated usability test and a round of iterations. Research and analysis of existing products lead to designing a solution that leverages 4 key principals for creating a successful habit tracker that our target users need and want.
Although this is a limited prototype, testing it in the field resulted in positive and promising feedback that further validates this case study.
HabitGuru crossed the MVP line after a moderated usability test and a round of iterations. Research and analysis of existing products lead to designing a solution that leverages 4 key principals for creating a successful habit tracker that our target users need and want.
Although this is a limited prototype, testing it in the field resulted in positive and promising feedback that further validates this case study.
Feeling of Reward Early On
This helps beat the discouragement of not seeing results at first
Simplicity for Consistency
A powerful, yet easy to use tool to finally break the first and hardest part in habit formation
Accountability & Social Incentives
Sharing streaks and achievements with a network strongly encourage and benefit every participant
You Don’t Know
What You Don’t Know
With suggested categories and popular habits, users can effortlessly find the path they seek
Key Principles
Key Principles
Feeling of Reward Early On
This helps beat the discouragement of not seeing results at first
Accountability & Social Incentives
Sharing streaks and achievements with a network strongly encourage and benefit every participant
Simplicity for Consistency
A powerful, yet easy to use tool to finally break the first and hardest part in habit formation
You Don’t Know What You Don’t Know
With suggested categories and popular habits, users can effortlessly find the path they seek
Key Principles
Feeling of Reward Early On
This helps beat the discouragement of not seeing results at first
Accountability & Social Incentives
Sharing streaks and achievements with a network strongly encourage and benefit every participant
Simplicity for Consistency
A powerful, yet easy to use tool to finally break the first and hardest part in habit formation
You Don’t Know What You Don’t Know
With suggested categories and popular habits, users can effortlessly find the path they seek