Project: Case Study - New Feature

Role: UX/UI Designer

Tools: Figma

Time: 60 hours/1 month

Summary

Bisq is a peer-to-peer Bitcoin exchange network that enables private and censorship-resistant trade of Bitcoin for national currencies and other cryptocurrencies over a decentralized network.

Problem

Tracking the weighted average cost of Bitcoin is challenging for many users that dollar-cost average. Since each buy occurs at different price points, calculating a single price that accurately reflects the average cost of all their coins is difficult.

Solution

With all the required data already present in Bisq, this new feature aims to display a visually effective dashboard & table showing a user’s Weighted Average Cost. This feature will not only bring great insight into existing users' portfolios.

1

Navigation & Dashboard

1) Existing top-level and sub-level navigations of Bisq. The Weighted Average Cost (WAC) tab with the green underline indicates current screen

1) Present a Categories view for quicker and low-friction way to get started

2) Gamify through methods such as achievement badges and streaks which can be shared in Community

3) Implement a Social feed to socially encourage accountability and showcasing achievements


2) The 3-card dashboard is the crown jewel of this new feature. Displaying total WAC, Fiat Spent, and Bitcoin; users can instantly evaluate their performance by these 3 metrics

1) Present a Categories view for quicker and low-friction way to get started

2) Gamify through methods such as achievement badges and streaks which can be shared in Community

3) Implement a Social feed to socially encourage accountability and showcasing achievements

3) The numbers adjust based on time time window selected, which gives more specific insights into performance during certain periods

1) Present a Categories view for quicker and low-friction way to get started

2) Gamify through methods such as achievement badges and streaks which can be shared in Community

3) Implement a Social feed to socially encourage accountability and showcasing achievements

Competition & Opportunities

Streaks

Fabulous

Habitica

Limited customization

No Social feature or community

Missing accountability mechanisms and positive reinforcements

Key Opportunities

1) Present a Categories view for quicker and low-friction way to get started

2) Gamify through methods such as achievement badges and streaks which can be shared in Community

3) Implement a social feed to encourage Social Accountability and showcasing achievements

1) Present a Categories view for quicker and low-friction way to get started

2) Gamify through methods such as achievement badges and streaks which can be shared in Community

3) Implement a Social feed to socially encourage accountability and showcasing achievements

1) Present a Categories view for quicker and low-friction way to get started

2) Gamify through methods such as achievement badges and streaks which can be shared in Community

3) Implement a social feed to encourage Social Accountability and showcasing achievements

1

Categories

Options shown to create a habit

Options shown to create a habit

2

Gamify

Streak badge after completing a daily habit

Streak badge after completing a daily habit

3

Social Accountability

Social feed - Badges posted

Research

Remote user interviews w/ 5 participants

Themes of gamification, social reinforcement, frictionless start emerge as key opportunities that surface from user interviews. Implementing a social feed may provide a tremendous potential as seen from popular examples like Strava the running app.

Frictionless Start

Frictionless Start

Don’t know where to begin? There’s probably a category for what’s in mind!

Don’t know where to begin? There’s probably a category for what’s in mind!

Gamification

Gamification

Giving users layered targets such as daily, weekly, and monthly badges and compelling progress visuals

Giving users layered targets such as daily, weekly, and monthly badges and compelling progress visuals

Social Reinforcement

Social Reinforcement

Accountability and recognition for the small, big, and every win in between

Accountability and recognition for the small, big, and every win in between

User Flow

User Flow: Onboarding

Onboarding plays as a critical first step in acclimating users to preset categories for picking habits from a broad group of their choice.


If a person is thinking about starting new diet habits but doesn’t know where to begin, she can easily do so based on popular diet habits.

Design Evolution

Brand Identity

Final Desings

Conclusion

HabitGuru crossed the MVP line after a moderated usability test and a round of iterations. Research and analysis of existing products lead to designing a solution that leverages 4 key principals for creating a successful habit tracker that our target users need and want.


Although this is a limited prototype, testing it in the field resulted in positive and promising feedback that further validates this case study.

Feeling of Reward Early On

This helps beat the discouragement of not seeing results at first

Simplicity for Consistency

A powerful, yet easy to use tool to finally break the first and hardest part in habit formation

Accountability & Social Incentives

Sharing streaks and achievements with a network strongly encourage and benefit every participant

You Don’t Know

What You Don’t Know

With suggested categories and popular habits, users can effortlessly find the path they seek

Key Principles

contact at jakinci.com

Designed in

and

by

John

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